RPD is the leader in property development along the south coast of KwaZulu-Natal. They wanted an identity that helped convey their strong leadership, whilst maintaining an environmental, organic and preserving attitude that respects the communities of the area.
The branding is built around a friendly and accessible mark that is designed to appeal to everyone from the locals to corporates.
The R symbol has a sturdy and structural shape,whilst also having a leaf-like appearance. This conveys the caring and environmental spirit of the company along with it’s well built confidence to spearhead property development in the lush south coast. In addition, imagery can be used within the mark to help create a more dynamic brand.